WILL = WILLPOWER
YOU = FOR YOU
IT = DO IT!
Pilot Project 2020
In 2020, we expanded the FACE method for the first time to include the aspect of nutrition. The aim of the concept is to make willpower accessible to everyone in everyday life with products via the FACE Food philosophy.
Under WYLLIT FOOD we developed products according to F, A, C and E in the 3 categories of tea, lunch to go and snack. The ingredients of the products support the 4 core skills, while the categories offer the ideal occasion-related nutrition for mobile everyday life.
Together with strong partners, we aim to realize innovative products in form of a license model in order to make willpower accessible to as many people as possible.